![]() ![]() One particular Twitter thread addressed all of these issues, pointing out the whitewashed nature of the ad campaign and the fact that it was tiring to see so many elite public figures culturally appropriating Mexican traditions. Moreover, the pictures completely erased the fact that Jenner comes from a highly affluent family and location in California, and will be simply profiting off of the work of labourers. ![]() Notably, because of the fact Jenner spent a lot of time romanticising tequila production and cherry-picking facets of Mexican culture that she felt suited her brand. ![]() Understandably, people were incredibly offended by the campaign. Other photos also included tequila farmers in the field, Jenner sipping a shot of tequila and a video of the model watching a farmer distilling tequila from a distance. And while this fact in and of itself is highly problematic-primarily because it shouldn’t be that easy to name five white celebrities who all own tequila brands-it was the campaign shoot that followed that really upset people.Īs reported by Sky News, the promotional images, which were uploaded onto Instagram and then shortly after deleted, depicted Jenner riding a horse in an agave field, dressed in jeans and an oversized shirt with her hair in braids and a cowboy hat slung around her neck. In 2021, the 27-year-old model announced that she’d be launching her very own tequila brand 818 Tequila. I cant believe we lost benito bro like this is so fucking devastating beNITO THIS ISNT YOUUUUU SOMEONE FREE HIM PLEASE IM BEGGING /L5Tq5FwpwC- juliette⁷ FACE □ March 9, 2023 So, it’s safe to say that the Bad Bunny base were not best pleased to see the rapper canoodling with a celebrity who’s gone out of her way to appropriate Mexican culture for her own financial benefits. ![]()
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